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In October this year, sales of miscellaneous consumer durables increased most, up 117.5% from a year earlier. In addition, jewelry, watches and precious gifts rose 31%, appliances and photographic equipment rose 19.6%, clothing rose 14.6%, miscellaneous consumer goods rose 12.7%, footwear, related products and other clothing accessories rose 11.3%. During the same period, sales of furniture and fixtures fell by 7.9% compared to the same period, while food, alcoholic beverages and tobacco were down by 4% compared with the same period in . according to statistics, in the first 10 months of this year, total retail sales in Hongkong rose by 25.2% compared with the same period of last year, and total sales rose by 18.8% compared with the same period last year. At the same time, the Hongkong statistics office posted a revised retail value of HK $31 billion 200 million in September, up 24% compared with the same period last year, with total sales up by 15.1% compared with the same period of last year ( ). government spokesman pointed out that retail sales continued to show double-digit year-on-year growth in October, reflecting strong consumer demand and passenger spending in the region. The spokesman said that a substantial increase in public income over the past year, coupled with the continued growth of inbound tourism, should continue to benefit the retail business in the short term. However, as the downside risks to the external environment increase, the SAR government will remain vigilant and pay attention to the impact of risk factors on the local economy and consumption. (Editor: afnhk) reporter learned yesterday, the city before the inventor Zhou Yongqian developed a self heating insole, the maximum heating temperature at 55 degrees Celsius, can last for a week, the lowest temperature is kept at 10 degrees celsius. The invention has applied for national patent. Zhou Yongqian told reporters that his self heating insole is developed in his invention of the self heating heat Steamed Rice packages based on the package, Steamed Rice heating temperature reached more than 150 degrees Celsius, the longest time up to 3 hours. But how to reduce the temperature of the insole to the acceptable temperature of the baseboard, and to continue heating, Zhou Yongqian has a lot of trouble on this issue. After nearly 100 trials and improved formulations, he eventually succeeded in setting the maximum temperature of the heat pack at about 55 degrees celsius. After about 8 hours of daily use, the daily temperature of the heating bag is reduced by 5-10 degrees Celsius, and the temperature can still reach above 10 degrees Celsius for seventh days. in order to verify the effect of fever, Zhou Yongqian will be a heating bag in hand, gently rub a few times, and then wrapped in the middle of the thermometer. 5 minutes later, the reporter saw that the temperature had risen to 46 degrees celsius. More than ten minutes later, the temperature reached nearly 60 degrees celsius. Zhou Yongqian said, "now is summer, so the heating bag to nearly 60 degrees Celsius, but the temperature of the foot can still be banned, because the heating bag is wrapped in insoles, but also separated by a layer of socks.". In order to ensure the insole in the cold weather heating effect, Zhou Yongqian also deliberately put the heating bag in the refrigerator repeatedly test. "in the night to bake dry heating, because the heat moisture adsorption bag inside the shoe, dry after second days of fever effect was the best, but also prolong the heating time can use the package, in order to achieve the purpose of repeated use." Zhou Yongqian also told reporters that he invented the "self heating insole" heating process without any pollution, there is absolutely no security problems. In order to reduce costs, he will also design a hot shoe with a zipper style, each heating bag discarded, insoles can be used again and again. (Editor: admin)animal stripes have been prevalent for several quarters, but the trend seems to be no enthusiasm wanes, even been known to do Jimmy Choo heels are unable to bear, introduced a zebra print shoes. 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Jordan arrived at the "2004 Asian Tour Jordan "The first stop - Beijing, after which he will also visit Hong Kong, Chinese Taipei and Tokyo, Japan. The emergence of a sports star the Chinese public and the media is full of excitement. The American legendary NBA superstar traveled to China, to Beijing, the purpose is to promote Nike's own name of "Air & nbsp; Jordan" brand. However, due to set off a frenzy of sensation, so the purpose of purely commercial behavior gradually turned into a public event, television, newspapers, radio, the major media have joined the network, the express purpose of Jordan and China seems all be diluted, a "Jordan and China line is lost or earn" discussions which started, directed at Jordan behind Nike. Jordan came, for what? & Nbsp; Please move Nike Jordan worth $ 300 million, much more than to take advantage of Jordan's super-popular promotion of Nike's "Jordan" brand. compete with international competitors siege & nbsp; from the United States market and the international market point of view, as the world's sporting goods market leader Nike in recent years, the performance is not satisfactory. From 1998 to 2003 downturn, Nike, Adidas and Reebok took the opportunity to seize the market, Nike pressing harder and harder. On the basketball program, Nike's Michael Jordan retired after been missing superstar, Yao Ming's original cast and turn Reebok, in the race to compete in the Chinese market, Nike has less ?? powerful pawn to wrestle with other international brands. On the football sport, Adidas is the European Cup sponsor, also sponsors China Team, and the European Cup and the Asian Cup is this year's hottest football tournament, but also the best marketing opportunity, Adidas both grab the limelight and accounting the initiative. pressing harder and harder in the face of competitors to maintain its dominant position in the world of sports industry in the Kingdom, in addition to expanding the Nike market, it must have a voice in public opinion, and this voice must have sufficient weight in order to compete with the European Cup, the Asian Cup, and Yao Ming to compete. So please Nike Jordan to run is one of the most powerful voices. suppress domestic brands offensive & nbsp; In the Chinese market, Chinese domestic brands is growing very rapidly, some traditional brands such as Li Ning has a very good brand recognition and loyalty, some of the rising star such as Anta, Fujian "Jordan" and deerhui local brands because strong price Advantage has a strong market penetration, these Nike feel the pressure. Of course, the brand Li Ning, Nike is the biggest threat to Chinese local brands, it has also been seen as a real rival Nike in China. Although Li Ning current level of development compared to the scale and there is a great gap with Nike, but if Lining Cheng to sponsor the 2008 Olympic Games, Li Ning products and brands that will enhance the next level, and a wealth of marketing activities through the Olympic Games to further expand its market share, the shift, competition will become more intense. aggressive Olympic marketing & nbsp; After worked for seven years in the Li Ning Sports Goods Group, the incumbent deputy director of ZenithOptimedia sports matters Zhang said, "Jordan China" can be seen as one of the steps of the Nike marketing strategy the whole year, followed by Jordan Nike "celebrity training hall" program started. Nike showed a series of actions to participate in the 2008 Olympic Games sponsor the ranks of eagerness, special circumstances in China, Nike's biggest rival is China's domestic brand Li Ning. Nike Pan Jianhua, director of marketing once said: We hope that Li Ning fair competition, and even to participate in the Beijing 2008 Olympic Games. Nike believes them to participate in the Beijing 2008 Olympic Games to go, it is the best opportunity and the best way to consolidate their strengths at the same time widening the competitive gap. Because this year is Olympic year, so make their voices heard during this critical period, it is very necessary. Zhang said, at this stage, Nike requires some public relations move, such as Jordan and the State Sports General Administration's visit and meeting with Yuan Weimin, director of the Chinese Athletics Administrative Center attended the Nike Luo Chaoyi celebrity training hall "Chinese acceleration" activities. In addition, Nike celebrity training hall this year, "China accelerated" slogan, Nike's tradition is rarely used this concept, because Nike is preached individualistic heroism of American culture. It also reflects on the other hand in order to win the 2008 Olympic Games, Nike sponsors seats, positive adjustments made on the strategy and tactics. Jordan came, did what? Jordan Brand's strong pull on & nbsp; Coming to China starting from the date of Jordan, 800 Flying people in China limited edition Nike Jordan basketball shoes nineteenth generation start selling, then it was basketball fans snapped up, and some even hired hundreds of workers in Beijing's major sale point lining up to buy. It is reported that, until May 23, less than a week, trapeze RMB 1,480 yuan per pair of Jordan basketball shoes nineteenth generation has been basically sold out. At the same time, "Jordan China" Nike Other product promotion also received good results. As a global influence has superstar, although Jordan has retired, but his charisma and charm of the business has never been less. various news and feature stories about the Jordan to occupy an important forum and time various types of media. Xinhua News Agency senior sports reporter, CCTV broadcast NBA basketball consultant Xu Jicheng that, from the perspective of the news media, the dissemination of "Jordan China" has done the ultimate, which is mainly due to the influence of NBA after ten years of Chinese audiences Jordan basketball awareness of the high, Nike also took advantage of this to achieve the purpose of a strong brand communication. from China travel to Jordan Nike arrangement of view, there are four public appearances Jordan, every public appearances have strong commercial means, but still let the major media topic for Jordan whereabouts and Jordan way, for Jordan The purpose of the show business also does not shy away, "Air & nbsp; Jordan" brand high media exposure. "Air & nbsp; Jordan" brand has been well spread, which is rare in the past, other business promotion activities. In this regard, the marketing consultant Sun Road, Hong believes that "the sports star embedded in the product brand name, making a closer relationship between the two, will greatly promote the brand promotion. Relatively speaking, it is more clever than the average star endorsements and Clever? "the person in charge of Nike Jordan Brand series of Larry Miller admits:" Jordan to China, to Beijing, people will continue to talk about him, this is the best of the Jordan brand promotion and publicity. " media and brand harmony, all this had to be attributed to Jordan's legendary charm and "Air & nbsp; Jordan" Big Idea brand of charm coexist, and this big idea behind the manipulator, it is Nike. Nike strategic policies to promote the & nbsp; a star marketing campaign to attract the attention of the Chinese public and fully mobilize the media attention, talk uproar caused in the attention economy era, it is a successful operation of the market. Jordan arrived the next day after, there is no public appearances, China's NBA hero Yao Ming has returned home, but the public did not have the attention away from Michael Jordan. From the point of view of marketing propaganda, Nike has chosen the right time, but also on a beautiful counterattack competitors in an important time and space, Nike issued a weighty sound. From the public relations strategy point of view, the use of Jordan's Nike visibility successful implementation of marketing, public relations, followed by and from "Tian Tan Forrest Gump" Michael? Johnson began, Nike launched a "celebrity training hall plan." Xinhua News Agency Sports reporter Xu Jicheng think, Nike China projects are chosen sport at the Olympics in the future China may medal of the project, which is to convey to the public the idea of ??the success of Chinese athletes at the Olympics and Nike are inseparable, also use the Nike itself has a wealth of resources, indicate Nike for the Beijing 2008 Olympic Games sponsor's position and attitude. So far, Nike's successful operation, "Jordan China" has made several birds with one stone victories. Jordan is gone, what is left? & Nbsp; close to Jordan to show the charm is not an easy thing to do in China, after all, invite a superstar figures for commercial publicity, there is no certain components and capabilities of enterprises can not be done. Even the most prominent companies in the Nike "Jordan China" the implementation of the operation did not get the best results, Rush also appeared flawed. With the increasingly close integration with the world, and China's sports industry continues to develop, the future star of marketing and sports marketing programs will be more and more, this "Jordan China" lessons worth operating among us to draw . ill planning, operations rush & nbsp; "Jordan and China Bank," the news event itself has had the "sensation" and "entertainment factor." Strong public and the media itself has power, so Nike does not take a great effort to plan will be able to attract enough attention. However, from the spectator's point of view, we can see that careful planning and execution of this event is not enough. Zhang believes that the first from the publicity, promotion, preparation and implementation of various aspects of the effect of other point of view, "Jordan China" still gives a total rush feeling. Suddenly there is news that Michael Jordan to come to China, came after the news media are struggling to dogged, this propaganda technique feels a bit self-defeating. Secondly, Jordan first came to China, his influence in basketball and sports enough to support this activity, to become a classic of the large public relations events. For example, can be carried out together with the joint marketing and some other brands are not competitors. But now it seems in addition to Jordan endorsement of Chrysler, purely focused on Jordan brand promotion. Thirdly, such a huge market for China, Jordan's trip seems too short. According to statistics, China's basketball fans have been as much as three hundred million, in addition to a lot of sporting goods all showed an upward trend in high, medium and low-priced basketball shoes are subject to the consumers. Faced with such a big market, and if the event marketing to do bigger and full, and for the Nike brand and expand market share is very favorable. May 19 Dongdan miss event, again reflecting the lack of a star when the operation of enterprises in the project management of marketing activities exist. In 2001, Bryant missed appointments China Millennium Monument, causing thousands of fans discontent and unrest, something ?????? also citing security concerns to explain and apologize to the outside world. However, this still did not learn the lessons of Nike Kobe year event, to place too feelings of the fans enthusiasm underestimated activities unpredictability lack of sufficient attention and the corresponding contingency plans, activities and was forced to terminate no more follow-up after the abolition of remedial measures. information asymmetry marketing communications & nbsp; In China, Jordan got the fans worship pilgrimage, Nike also reached the sensational effect they want, but ultimately failed to see the idol fans, the media did not get more news footage, fans and the public began He complained that the media guidance of public opinion has changed quietly. May 23, Jordan appeared only two minutes in front of the fans in Taiwan, leading to protests and boycott of Nike products Taiwanese fans, and lead Taiwan judicial intervention. This series of events triggered by a comment in newspaper popular network, directed Nike. Just when these adverse remarks spread, Nike did not fully informed of the work, but also the lack of an active and effective public relations activities, negative public opinion continue to affect the public. Although Nike this is also considered aggressive marketing rich features, is a manifestation of personality Nike marketing strategy, also it suggested that negative reports for real "basketball fans", "trapeze fan" has no effect, Nike instead so get extra propaganda. However, in marketing, publicity, if the lack of good communication beforehand afterwards, causing the organizers, the public, information asymmetry tripartite state media, marketing ideas to convey positive effect will be discounted. Beijing Broadcasting Institute of Advertising Department, Associate Professor Qian Zhong to express their views on this. He believes that Nike's marketing activities to inform the public of the work done is not sufficient. And public communication in many cases through the media to achieve, because the mass media shape popular culture, but also led the popular culture. China's special stage propagation environment requires enterprises to be more benign and media communication. Unfortunately channel strategy & nbsp; belong to Nike's Jordan brand of high-end brands, in addition to Air Jordan shoes, including high-end sportswear and casual wear. However, the Nike using "Jordan Marketing" in "Air & nbsp; Jordan" when brand promotion, just launched a nineteenth-generation Air Jordan shoes, the other "Air & nbsp; Jordan" series of products are not listed on the Chinese mainland market. Nike China company said "Air & nbsp; Jordan" brand products in China and consumers to meet the time can not be determined. While this may be reflected in the Nike usual marketing practices, manufacturing consumer expectations, increase the added value of products. However, in the Chinese consumer market, publicity, advertising campaign and a herd mentality will largely influence and change consumer behavior. In Jordan to promote "Air & nbsp; Jordan" brand, while it can not cope with product sales, up brand awareness, which can only be said to be a pity to waste the opportunity to brand the best return on investment. Jordan and China has passed the line, but Jordan brought us the topic is still not over. 2004 European Cup in full swing on June 12 kicked off the day "Yao Park" opened in Shanghai. Adidas recently even bigger in the European Cup broadcast in ad spending, Reebok's new ad "Yao select Reebok" Beijing TV sports channel also start running. Several major international sporting goods giant to compete for the Chinese sports market war spread. China's sporting goods market has great market prospects, whether Nike, Adidas, Reebok or Li Ning, naturally salivating for this big cake, no one wants to gain more market share. However, the market competition is brutal, there are those out there victor. Nike "Jordan China" commercial show performance was impressive, Nike shine, not only flashed his voice, but also sounded the clarion counterattack the opponent, it is very score. Related links: Jordan's commercial value & nbsp; For Jordan, the 2004 is an aspect of his court and the first 20 years of shopping malls. In 20 years time, Jordan has become the world's most successful professional sports stars and commercial sports stars. In 1998, the US "Fortune" magazine published an article entitled "Jordan effect" that after 1984 from entering the NBA, Jordan, a man-made development of the global economy contributed $ 10 billion in 2003, 5 years after the author of the text that figure was revised to $ 13 billion. Nike them only from profit on sales of clothing and shoes Jordan reached $ 2.6 billion. "Jordan makes sports products sell well, his influence in this area 100 miles ahead of the other stars." "Sports Market Quest" and author of the cartel said. In fact, the effect is far more than Jordan in the field of sports. HANES underwear, McDonald's, Coca-Cola, Chevrolet car, Gatorade ...... without exception, these brands have become Jordan this "gold standard" of beneficiaries. Analysts predict the market:. "The next 50 years, even 50 years behind Jordan, Jordan will remain commercial carrier" & nbsp; Related links: Fujian "Jordan" & nbsp; "Jordan" brand is the Fujian Jinjiang, Fujian Jordan Sports Goods Co., Ltd. registered in the Chinese brand, the brand's products not only in major cities across the country to lay a good sales channels and through sponsorship, advertising and other marketing tactics started brand operations. As sponsored by the Chinese State Education Commission, General Administration of Sports advocated in major cities in China launched a "small school basketball board" engineering; has the title sponsor of the 2001, 2002, 2003 CBA Chinese Basketball "Jordan Cup" League B, China became the 2002 CBA All-Star Basketball League A Saiqiao Dan Star team title sponsor and so on. By brand management, "Jordan" brand now has a considerable reputation. Its production of "Jordan" basketball shoes has become the Chinese Basketball Association CBA designated special products, "Jordan" tennis shoes also became the Chinese Tennis Association CTA designated special products. Although this "Jordan" non Biqiao Dan, but it by the United States, "Air" Jordan's influence in China's rapid development. From 2001 to 2003, the brand products won consecutive national key large-scale retail stores selling products honorary title of the State Department of Commerce Information Center issued. Reporters on the matter had to understand perceptions and attitudes of Chinese companies Nike, the brand, Nike public relations staff to avoid the response. Therefore, experts commented that the "Jordan China" to "Air & nbsp; & nbsp; Jordan" strong brand advocacy role but strengthened the impression that the minds of many consumers Fujian "Jordan" brand. Experts: & nbsp; Nike and Jordan markets resonance & nbsp; With Nike "Air Jordan shoes" of power, became the world's sporting goods market leader, and Jordan also became the first person to have a personal sports brand. This is a manifestation of the principle of positive resonance, synchronization is a market Nike brand resonance with the Jordan brand, Nike, which is an outstanding invention of the brand strategy. & Nbsp; & nbsp; since the birth of basketball shoes, coupled with nearly thirty years since Michael & middot; Jordan, Humphrey & middot; Hardaway, super star endorsement also let part of basketball shoes beyond their own limited, as representative of the street culture trends, and the trend is, regardless of age, here's a look at these classic shoes children's version of the effect chart. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! in April 1st, Russia's "Prohibition of business order" officially implemented, while 90% of Chengdu shoes exported to Russia, and more importantly, the current Russian merchants in Sichuan as many as 10 thousand people. Therefore, this "cold wave" will quickly spread to Chengdu footwear industry. Yesterday, just returned from Russia, Sichuan western shoes company chairman Peng Jun, and flew to Guangdong, his purpose of this trip is to find a way out for Chengdu shoes. news: delisting Chengchuan shoes Peng Jun, the current Chengdu shoe enterprises have more than 1000, 70% are doing export business, of which 90% of the shoes are exported to Russia, at the same time, many products by other places outside the retail stalls, shops and bazaars. There is no doubt that Russia's "ban Shang order" on the impact of Sichuan shoes is not small. Russia China exhibition held in Chengdu on the day before, to Peng Jun headed by Chengdu shoe boss inspected that on the Russian market, in addition to outside of Moscow, the Far East market has been shut down, Chengdu shoe and occupy the market ratio of 10% has been forced to exit, the remaining nine Chengchuan the shoes in Moscow, but now there is no specific timetable for the Moscow market closed. As early as this year's new year's day, some Chinese businessmen in the local free market started selling goods. ; countermeasures: cooperate with local people; Mr. Liu from Chengdu has been engaged in footwear retail business in Moscow for more than ten years. For the new act, Mr. Liu said many Chinese retailers were panicked. "We all come from domestic sources, whether by water or by land. The entire order, delivery and arrival process takes several months. So, since the announcement of the law last year, many people have reduced orders, just in case." Mr. Liu said that he personally also did not reduce the volume, because as early as before the introduction of law he has the business focus from the retail market turn out, and began to cooperate with the local people, operating their own companies. "It's safer to work with local people, especially when the country's legal system is inadequate," he laments. Now, when our shoes are at a big show, I don't need to stand alone. It's up to the local people." ; way out: replace with regular trade Peng Jun revealed that the visit to Russia in addition to the inspection of the cityAfter following the Under Armour before the official release for black month and in particular to create ClutchFit Drive Innovate BHM special edition, the BHM Curry One put on the coat and. 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